PEPSI WINNERS SHOW THEIR 'BLUE BILLION' SPIRIT AS THEY TRAVEL TO MOHALI TO CHEER THE INDIAN CRICKET TEAM

Chandigarh, Chandigarh, India, Saturday, October 28, 2006, (InfoMailers.com) :
Pepsi, the drink that stands for its 'dare for more' spirit and youthfulness, has indeed, met with its endeavor in lending a singular voice to the prayers of a billion cricket crazy fans who desire for only one thing - the Indian cricket team's victory! Unbottling this very passion and enthusiasm is Pepsi's 'Blue Billion' campaign that has cricket fans across the country cheering and chanting - 'Oooooh Aaaaah India, Aaaaah Yaaaaa India'! Showcasing this very spirit tomorrow will be 50 winners of Pepsi's promotion who will get to cheer their favorite Indian cricket team as it plays against Australia at the cricket stadium in Mohali!

The consumer promotion is a big highlight of the Blue Billion campaign which recently saw 100 other winners getting an exclusive opportunity to be on the one-of-its kind - Pepsi branded Blue Billion Express. The promotion involved consumers to buy a bottle of Pepsi, look under the label and download cool ringtones, win exciting Blue Billion merchandise etc. and tickets for the Blue Billion Express. The train ferried the Blue Billion winners along with Pepsi brand ambassadors to Jaipur and onwards to watch and cheer for India at the India - England Match at the ICC Champions Trophy 2006. Going forward, the initiative will also see winners from across the country getting an exclusive opportunity to cheer their favorite team in select cities where the Indian cricket team will play.

The Pepsi 'Blue Billion' campaign truly provides people like you and me a great platform to voice our support. The campaign recognizes the role that every fan has to play. These fans are the true stars of our campaign and we believe that their intensity and passion can change the outcome of a match, said Mr. Vipul Prakash, Executive Vice President, Marketing, Cola, PepsiCo India.

The initiative has received a phenomenal response from consumers and cricket fans from across India. I am confident that Pepsi's bond with cricket lovers has strengthened manifold with the Blue Billion campaign and I am sure that this effort will go a long way in strengthening Pepsi's association with cricket, he added.

Indeed, cricket has always witnessed a strong range of emotions from the country's population of billion people and this was proved on the day of October 15th when Pepsi's 'Blue Billion' community of cricket fans traveled all the way from Delhi to Jaipur in the spectacular 'Blue Billion Express' to cheer and motivate the Indian cricket team. The one-of-its-kind, branded train commemorated Pepsi's efforts to support the spirit of cricket and bring together a community of cricket fans to cheer the Indian cricket team. Joining the 100 cricket fans in full force were Ms. Punita Lal, Executive Director - Marketing, PepsiCo India, Bollywood superstars and Pepsi brand ambassadors - Shah Rukh Khan and Priyanka Chopra who traveled on the train to cheer for the cricket team.

It was indeed, a very special day for all the cricket fans who gathered at Delhi's Safdurjang station to ready themselves for the journey to Jaipur. Donning special Blue Billion tattoos and face paint, the cheerleaders showcased their true support by wearing Blue Billion T-shirts, bandanas and other accessories. The departure of the Blue Billion Express was a spectacular affair as Mr. Rajeev Bakshi, Chairman, PepsiCo India, flagged off the departure of the train to Jaipur. The journey was equally exciting for the jubilant winners of Pepsi's consumer promotion who also witnessed the specially created cricket museum, inside the train.

The museum demonstrated Pepsi's association with cricket and showcased exclusive cricket memorabilia such as the ICC Champion's trophy 2006 and a cricket bat that belongs to India's favorite cricketer - Sachin Tendulkar. As the train neared Jaipur, exciting contests and games were played on board with everybody joining in and cheering on the Indian cricket team.

The 'Blue Billion' cheering squad, comprising of the winners and Pepsi brand ambassadors, also stood out for their endless passion and enthusiasm as they arrived into Jaipur and chanted - 'Oooooh Aaaaah India, Aaaaah Yaaaaa India'! at the Sawai Mansingh cricket stadium.

To reach cricket fans across the country, Pepsi had launched a cricket dedicated website - www.bluebillion.co.in - created in partnership with Yahoo! The website has seen 2,88,510 unique visitors so far, with around 210874 wallpaper downloads and 63998 hits to view the music video. One can also check out the exciting, eventful moments of the 'Blue Billion Express' and watch amazing videos of it as well!

The Blue Billion campaign comprises of a series of commercials featuring Pepsi's powerful, captivating chant- 'Oooooh Aaaaah India, Aaaaah Yaaaaa India!' to support and cheer the Indian team. To commemorate this immense passion and determination of cricket fans is Pepsi's music video and audio CD, created in partnership with Sony BMG. Testimonials from Cricketer - Saurav Ganguly and Bollywood stars - Shah Rukh Khan and Shreyas Kalpade are also showcased on television.

The Blue Billion campaign is a unique initiative from Pepsi - which is one of the four global partners sponsoring the cricketing events for the ICC Cricket World Cup 2007 in the West Indies.

For further information, please contact:
QuikRelations
Chandigarh
+91-98140-08919
pr@quikgroupindia.com

KEYWORDS: Consumer Interest, Sports, Corporate News, Business News, Biz News.

Submit your press release at http://www.InfoMailers.com
About the Author

InfoMailers.com is the only online newswire that disseminates corporate news items in 3 languages, ie, English, Hindi & Punjabi to more than 6000 journalists through out India, across Print, Electronic & Internet media. InfoMailers.com also mails all news items to more than 3,00,000 Indian Net Users including more than 4500 Industry leaders.

Read More

5 Places To Get Great Looking Free Tattoo Designs

Many tattoo enthusiasts would really love to have free tattoo designs as people would just prefer them to those that you need to pay to get those designs.

So if you have been looking for great looking free tattoo designs for a long time already, don't worry now. You can get your hands on 5 great places where you can find these designs that you want.

1. Photos

People rarely see photos as a source of finding free tattoo designs. People always think that photos are just too plain and cannot give much satisfaction to those extreme tattoo enthusiasts in terms of tattoo designs. But these photos can sometimes inspire new tattoo designs in you and best of all, it's free.

2. Libraries

Whether you are a bookworm or not, I'm sure you can still find the old library very much still useful to you. Just go to any nearby community library that you can find and go to the section where you can find those tattoos books to search for your free tattoo designs. And don't you forget about searching for those magazines too. All of those are just some of the great places where you can find great designs.

2. Other Enthusiasts

One thing you have to take note is that whenever you go any tattoo shop to be tattooed or was just hanging around there. Try to chat up with these people. These people are also tattoo enthusiasts like you, I'm sure they will have lots of tattoo ideas and designs to share with you. This is especially so if you start sharing some of your designs first and ask them what they think about it. You'll be surprised at how great the people respond your requests.

3. Forums

Just to go any search engines i.e. Yahoo! or Google and type in free tattoo designs forums and I'm sure it will come up with lots of search results. You can also try searching those Yahoo! Groups for tattoo enthusiasts. Take a look at them and join them if it only suits you and you are willing to contribute to that forum. You will find many others who will happily share tattoos ideas and designs with you if you just ask.

4. Websites

Now it can be quite hard to find free tattoo designs websites out there, but you can still find them if you are determined enough. As these sites seems to have a uncanny ability to blend into the search results among those paid design sites. Even so, once you find one you can stick to that for some time as it's quite hard to come across one that will provide you with free tattoo designs without you contributing anything.

Well, if you want to really search for free tattoo designs without all the hassles of searching for inspirations through photos, traveling to local libraries, chat up with people even if it is in forums and you want it readily compiled for you maybe in a website so that you can easily print it out if you like it. Then I'm sure you can find them but you just need to search more thoroughly in the internet. Well, that's all for all the places where you can get great looking free tattoo designs.

If you like this information, discover how you can get your hands on a collection of thousands of gorgeous high quality tattoo designs all viewable from your comforts of your home. Remember to also get your free tattoo design bonuses there.

Read More

The Etiquette of Introductions

First impressions count. And there's no better way to start off on a positive note than to orchestrate a smooth, genial exchange of introduction. Follow these etiquette tips when approaching someone for the first time:

Watch your timing. Establish your presence in a small group before you introduce yourself. Make eye contact with each individual first. You don't want to appear as if you're crashing a conversation.

Higher-ups extend the first hand. Chivalry may not be dead, but it's dying. It used to be considered proper for a man to wait for a woman to extend her hand before shaking it. Today, the individual who carries the more important job title or authority level initiates a handshake.

Stand and shake. Never remain seated when you're introduced to someone who's standing alongside you. The old-fashioned custom of having men stand while women remain seated has lost its currency. You're expected to stand and shake someone's hand so that your first words are exchanged eye-to-eye.

Lead with rank. If you're handling the introductions between two people meeting for the first time, begin by introducing the higher-ranking person to the other one.

It's Ms. Greater Importance, I'd like you to me Mr. Lesser Importance, she says. Many people still adhere to outmoded, gender-based etiquette in which the woman's name was always used first.

Give just the facts. Make introductions without funny asides. Just state full names clearly and official job titles or where they're from.

About the Author

J. Wentworth

All About Tattoos

Top MP3 Downloads

Top HDTV Resources

Read More

Tattoos A History

There was always an important role in ritual and tradition for tattoos. Women in Borneo used to tattoo symbols on their forearm indicating their particular skill. If a woman was to wear a symbol showing she was a skilled weaver, her status was then considered as prime marriageable material. To ward away illness tattoos were place around the wrist and fingers. All throughout the history of tattoos, they have signified membership in a clan or society. Even groups today, like the Hells Angels, tattoo their group symbol. It has sometimes been believed that the wearer of an image that was tattooed calls the spirit of that particular image. If that belief holds true, the ferocity of a tiger would belong to a person with a tiger tattoo. That tradition seems holds true even today shown by the images of tigers, snakes and bird of prey tattoo on a person's body.

The word tattoo is said to come from the Tahitian word atu which means o mark something. Tattooing has arguably been claimed to have existed since 12,000 years BC.

Tattooing's purpose has varied from culture to culture and its place on the time line. The earliest tattoos can be found in Egypt during the time of the construction of the great pyramids (It probably started much earlier) but this is the earliest recorded history. After the Egyptians expanded their empire, the art of tattooing began to spread as well. The ancient civilizations of Crete, Greece, Persia and Arabia picked up tattooing and expanded the art form. Around 2000 BC tattooing was then spread to China. For communications among spies, the Greeks used tattooing. Certain marking identified the spies and showed their rank. The Romans used tattoos to mark their criminals and slaves. This tradition continues even today. In western Asia girls coming of age were tattooed to show social standing, as were the married women.

The Ainu people of western Asia were known to show the Japanese the art of tattooing. It Japan tattooing was developed to be used in a religious and ceremonial rites. The women of Borneo were the tattooists. They were the one to produce designs that showed indications of the owner's station in life and what tribe he belonged to. New Zealand developed a facial style of tattooing that is still used today. It is called Moko. There are even tribes found in Alaska that practiced tattooing. Their style indicated that it was learned from the Ainu. There is even evidence that the Incas, Mayans and Aztecs used tattooing on rituals.

William Dampher is the one who is responsible for re-introducing tattoos to the west. He was once a sailor and an explorer who traveled the South Seas. In 1691 he brought a heavily tattooed Polynesian named Prince Giolo to London. He was known as the Painted Prince. He would later put on exhibition, a money making attraction showing off his tattoos and became the rage of London. Before that it had been 600 years since tattoos had been seen in Europe. It would be another 100 years before tattoos would make it's mark in the West.

Chatham Square in New York City was the birthplace of the American style tattoo. At the turn of the century, Chatham Square was a seaport and an entertainment center that attracted working-class people with money. Samuel O'Reily came from Boston and set up shop there. Samuel O'Reily was the first one to patent the first electric tattooing machine. The machine was based on Edison's electric pen which punctured paper with a needle point. The basic design of this machine was with moving coils, a tube and a needle bar, are the components of today's tattoo gun. The electric tattoo machine allowed anyone to get a reasonably priced and readily available tattoo. As the average person could easily get a tattoo but it was the upper classes that turned away from it. He took on an apprentice named Charlie Wagner and when O'Reily died in 1908, Wagner opened a supply business with Lew Alberts. Lew Alberts had trained as a wallpaper designer. He then transferred those skills to the design of tattoos. He was noted for redesigning a portion of early tattoo flash art.

It wasn't until the late 1960s that the attitude towards tattooing changed. A lot of the credit should go to Lyle Tuttle. He then tattooed celebrities, particularly women. Television and magazines went to him to get information about tattooing. Tattooing has made a strong comeback. It is more popular than ever.

Michael Russell

Your Independent guide to Tattoos

Read More

Nautical Star Tattoos The History Meaning And Symbolism: What A Strange Mix!

The history, meaning and symbolism of nautical star tattoos is a hotly debated topic. Today many different groups have adopted the Nautical star tattoo as a symbol for their own movement and they have all ascribed their own meaning and history to the symbol. Thus has lead to a wide disagreement as the the meaning of the tattoo.

Historically most everyone agrees that Sailors were the first people to get nautical star tattoos. In fact the very word nautical relates back to sailing. So this connection has been pretty firmly established. Most people would agree the sailors were a pretty superstitious group historically and sailor lore abounds with superstitious and fantastical stories of life and death and being lost at sea. Early on sailors navigated by the stars at night and the north star became the symbol for finding ones way home. Once you know where the north star is you can point your ship in the right direction to get home. So the star became a symbol for finding ones way home or more symbolically even finding ones path in life. Therefore many sailors would tattoo nautical stars on their forearms as a good luck symbol in hopes of returning home.

However their modern day meaning is a more debated topic. Many believe that groups including gay and lesbians, punk rockers and those in the military have adopted the nautical star tattoo as a very important symbol. The diversity of these three groups has lead many to argue the meaning of their tattoos.

For the military the connection is pretty obviously point back to the early sailors and the symbolism and meaning is the same as the early sailors. Many military people get a nautical star tattoo as a symbol for finding ones path home safely. Of course this can also include more symbolically just finding ones way in life.

Here is a quote we found from a member of the armed services and his interpretation of the tattoo:

I am in the United States Army, an MP who searched towns and villages for Al Quida and insurgents. I was in Iraq for 1 year. I have a red and black nautical star on my wrist. The reason I got it was because when I was out there, I felt it was a guide to guide me home to my family safely. I got it so that it would remind me that I am going to make it to see my son grow up. I am not gay, it doesn't matter what you believe it represents, it means something different for everyone. Out in the desert, I would look up at the stars and think about home. So anyone can think what they want to, that is what it means to me.

Punk rockers have also adopted this as a popular symbol to have tattooed. The punk movement traces its history and use of the nautical star tattoo back to Sailor Jerry. Sailor Jerry is historically one one of the most famous tattoo artists ever. He was well known for his innovative and cool designs. Punks have taken this symbol and it has very much the same meaning of finding one way in life. Being the rugged individualists type Punks are drawing to the symbolism of true north and finding one own unique way in life. So the Nautical star has become a symbol for this. You see many punk bands that have full sleeve tattoos typically incorporate nautical star tattoos either on their elbows or elsewhere.

The lesbian and gay connection is the one that does not seem so obvious at first. Historically back in the 1940's and 50's when alternative lifestyles were not the norm and often women had to hide their alternative choices they would sport a hidden nautical star. Often they would get the star tattoo done on the inside of their wrist where it could easily be hidden by a watch during the day but shown off in the evening when out on the town. Today many lesbians where the nautical star tattoo to show their connection with their early pioneering sisters. Here is a little evidence to support my points.

Here's the passage (with some pieces dropped) from Boots of Leather, Slippers of Gold: The History of a Lesbian Community by Elizabeth Lapovsky Kennedy and Madeilne D. Davis copyright 1993 p. 189.

(talking about the 1940's and 1950's):

...During this same time period, the cultural push to be identified as lesbians- or at least different- all the time was so powerful that it generated a new form of identification among the tough bar lesbians: a star tattoo on the top of the wrist, which was usually covered by a watch. This was the first symbol of community identity that did not rely on butch-fem imagery. We can trace this phenomenon back to an evening of revelry in the late 1950's, when a few butches trooped over to Dirty Dick's tattoo parlor on Chippewa Street and had the tiny blue five-pointed star put on their wrists. Later, some of the fems of this group also go the idea one night and did it...The community views the tattoo as a definite mark of identification...he Buffalo police knew [that the people that had the stars on their wrist were lesbians and they had their names and so forth. That it was an identity thing with the gay community, with the lesbian community. The fact that the star tattoo was created by those who were firmly into roles, in fact by the group that was considered the butchy butches and their fems, suggest that the force to assert lesbian identity was strong enough to break through the existing traditions of boldness based in butch-fem roles. The stars presage the methods of identity created by gay liberation. In fact, the mark has become something of a tradition in local circles and has seen a revival since the 1970s.

This meaning of the symbol has of course created a lot of problems and arguments among the other two groups of bearers of nautical stars. Most puck and military people do not want to have a nautical star that points back to anything from the lesbian movement so many will say that there is no connection there and this is false.

Here is a quote from another armed forces member about the symbolism of the nautical star among the gay community:

This gay symbol is a load of hooey that someone made up VERY recently. The nautical star tattoo has been around nearly as long as tattooing itself. The late Celts (or early Irish, depending on your view of World History) were said to have been the first to have the tattoos, although evidence of it being used on ships in Spain has been found pre-dating the Irish claim.

As a Marine, it's a very commonplace symbol amongst us if we have been part of a Boat Raid company, red for port, green for starboard on varying parts of the body. On ship, I saw about a million different variations on the Sailors I was was serving with, obviously harking back to the sailor roots.

Here is a quote from a punk rocker and his feelings about the symbolism of the tattoo:

what idiots..even the military boys dont know what it really means....JUST SO YOU ALL KNOW!!!!!it was used by OLD sailors.. and the symbol represents North on a Map ...and it is the North Star the sailors would use it as a baring to get home....you can find it on Really really old maps and old navy vessels... Punk Rock.. well we use it because we can and because Sailor Jerry made the coolest tattoos who started putting them on everyone.. my grandfather even had one thus being used as a traditional icon

It just goes to show that when the same powerful symbol is used over and over again over decades of time it can taken on very different meanings for different groups. So all of those that you see sporting a nautical star tattoo might not all have the same interpretation of its symbolism.

So do you have a nautical star tattoo or think about getting one in the future? Which meaning of the symbol will you get the nautical star for? As long as you know what the symbolism behind the star is for and you have gotten it for the right reason to either support the lesbian movement or as a symbol to finding your way!

About the Author: Visit Design My Tattoos: Custom Tattoo designs by tattoo artists. Nautical stars to butterfly tattoo designs
Check out Celebrity tattoo galleries

Read More